Use the “Traffic and Traffic” feature to understand your event’s web and widget traffic and see where your sales originate from.


  • From your event dashboard select Marketing > Traffic & Tracking, where you can view all recent page and unique views, along with corresponding sales (the number of transactions) and tickets sold. 



  • Traffic & Sales


  • The 'Traffic & Sales' tab gives you a full overview of your event’s activity (visually and the number of Page Views, Unique Views, Sales & Tickets Sold). You can select a specific date range by using the ‘From’ and ‘To’ selections.



Note - You can only view dates ranges of 90 days or less.


  • Source & Conversions


  • Find out more detailed information about where your page views and sales are coming from by clicking the ‘Sources & Conversions’  tab at the top of the graph.



  • Here you’ll see a table with a number of columns which detail:


  • Referrer - the website from where the activity originated

  • Campaign - the name given to the activity

  • Source - the name given to the channel where the activity originated

  • Medium - the type of activity the link was contained in 

  • Content - an advanced option for differentiating and AB testing

  • Term - an advanced option for including specific keywords


  • The columns that follow detail the specific number from each corresponding referrer:


  • Hits - clicks 

  • Widget - clicks generated by the Embed Widget

  • Unqs - Unique clicks

  • Sales - transactions

  • Tickets - total tickets sold


  • Top Tip - Use the filter button to view the details for any specific type of activity.


  • If you want to view the statistics of customer’s dropping off before purchasing tickets, select the checkbox “Display checkout dropoff stats (advanced)”.



  • Campaign Shortlinks


  • To ensure that your activity features in this table, go to the ‘Campaign Shortlinks’ to create your links. 



  • Click the ‘Add Shortlink’ button and fill out the fields in the pop-out window, following the instructions provided. 



  • Top tip - be consistent with the selection of your campaign name and source & medium titles so activity is effectively tracked. 


  • Once completed, click ‘Create Tracking Link’ and your short link will be available in the table. 



  • Repeat this as many times necessary and copy the shortlink URL into your social channels, emails or event website to track your events digital activity.